Kinstruct
2026A 2025 SMU study found that 81% of respondents were open to end-of-life conversations, but over 51% had taken zero steps to actually prepare. Families want to have these conversations, but they don't know how or where to begin.
Legacy isn’t just about what you leave behind when you’re gone but about the care and clarity you provide for those you love.
Kinstruct turns the “formality” of legacy planning into a collaborative and playful experience. Through open dialogue, this kit encourages Singaporean families to take charge of their future, creating a collective peace of mind, one conversation
at a time.
Full Project
IMAX: Expanding Beyond Cinema
2024For over five decades, IMAX has revolutionised the film industry. Despite their significant presence in the industry, many remain unaware of their extensive array of offerings. With IMAX’s unwavering commitment to innovation, we recognise the necessity for its design identity to grow in tandem with its
ever-expanding vision.
With a focus on “Expanding Beyond Cinema,” this refreshed identity sets the stage for distinct experiences, reinforcing IMAX’s dedication to pushing the boundaries of entertainment.
Awards
Bronze (Digital/Innovation: Design)
Crowbar Awards 2025
Wood Pencil
D&AD New Blood Awards 2024
Full Project
LIMBO
2024Inspired by the absurdity of existence, this project confronts serious issues with a lighthearted touch. Built on the belief that laughter is a vital tool for growth, this project rebels against existential crises through satire and humour.
Through publications and events, LIMBO provides a platform that celebrates the beauty of uncertainty and the power of positive thinking in navigating the complexities of existence.
Full Project
Samaritans of Singapore:
Together For Tomorrow
2024Suicide remained the leading cause of death for youths aged 10-29 for the fourth consecutive year since 2024, accounting for 38.7% of deaths in this group. Youths who reached out have shared that the support they received lacked empathy and human connection. (Samaritans of Singapore, 2024)
“Together for Tomorrow” is a community-focused campaign that aims to promote mental, emotional, and social well-being. We believe in the power of conversation, and when we share our stories and connect, we turn silence into strength.
Exhibited at “Well-Being Reimagined: Designing The Home Of The Future” for Singapore Design Week 2024.
Full Project
Light’s Out!
2023“Light’s Out!” follows a journey of 4 friends who learn the importance of sleeping. This illustration/ publication is a part of
“The Flipside Project”.
“The Flipside Project” is a collaborative tapestry created by OCAD University (Canada) and LASALLE College of the Arts (Singapore). Through an "exquisite corpse" process, 45 students illustrated 24-hour time cycles.
These iterative, conditional designs culminate in five continuous tapestries reflecting the nuances of global time, difference, and shared experience.
Wonder what the inside of our heads looks like when it’s 10 pm?
Exhibited at Ada Slaight Galleries, Ontario College of Art & Design University (OCADU).
Full Project
The Flipside Project