CATALOG Brand Identity 


2025
Internship

At CATALOG (Singapore), I had the opportunity to develop and refine its brand identity and scale it seamlessly across environmental graphics, physical merchandise, and digital social touchpoints.

CATALOG
is Singapore’s first design goods concept store styled like a nostalgic retro office. Since launching in December 2024, it has showcased over 90 brands from across the region, curating a monthly rotating lineup of fun and interesting lifestyle goods.

The store is managed by its resident office rat, Billy Ineedaholiday, who is always trying his best while relentlessly chasing the cheese (pun intended).








Just another cog in the machine..   ᓚᘏᕐᐷ