2024 A community-focused campaign that aims to promote mental, emotional, and social well-being through open conversations.
Through open dialogue, we can break the silence around mental health and together, build a brighter tomorrow.
Exhibited at “Well-Being
Reimagined:
Designing
The Home Of
The Future”, at Singapore Design Week 2024. Brand Identity Our logo revolves around the power of diversity and versatility of shared conversations, conveyed visually through the brand elements morphing into different forms of speech bubbles. It also represents openness and approachability within the SOS community, as we hope to symbolise that every story matters. Applications The app helps users connect with volunteers and others who share similar interests, making it easier to open up about their struggles, while also providing access to sub-communities and updates on SOS-hosted events.
Interactive MuralTo boost awareness as well as tie in to related dates, such as suicide prevention day, we created an interactive led wall, aiming to spread positivity and hope while fostering a stronger sense of community within Singapore, especially for those in distress or having suicidal thoughts.
By framing the mural as the beginning of a journey —one that continues through the app and the campaign— we are reinforcing the importance of continuous communication and the role of community in fostering resilience and hope.
Exhibited MuralI was really grateful for the opportunity to actually make the mural a real thing!
I’ve never worked on a project with deliverables at such a large scale before but I’m happy it was for something meaningful.