BMW iX: EVolution
2023A social campaign aimed at promoting the BMW iX as the new sustainable option for electric vehicles, while empowering the community to be leaders of change in creating a better world.
This campaign invites drivers to switch to electric, offering exclusive rewards that highlight the benefits of the iX, from reduced carbon emissions to lower ownership costs. It turns the act of driving into a tangible contribution towards a greener planet.
Rooted in the belief that the future is electric, “EVolution” frames iX drivers as the “propellers” of change. Their choices today steer the industry forward, directly contributing to the ongoing evolution of sustainable driving for years to come.
Full Project
With Harmony [和]
2024In Asian culture, family ties are deeply cherished, and play an important role in shaping identity. Inspired by the Chinese character ‘和’ (hé), which embodies the concepts of togetherness and union, this typeface aims to visually embody the harmonious coexistence of tradition and modernity, reflecting the interconnectedness of different generations.
Just as in a family where each generation builds upon the foundation laid by its predecessors, this typeface blends elements seamlessly, illustrating that one cannot exist without the other, creating a strong and enduring legacy for the future.
Full project
Beauty Cultures
2025Makeup testers are a staple in beauty stores, allowing customers to try products before purchasing. However, their hygiene is often overlooked.
Beauty Cultures investigates the cleanliness of makeup testers at
four stores in Singapore by swabbing samples and monitoring bacterial growth.
Full Project