Archive

IMAX: 
Expanding 
Beyond Cinema


2024 Art DirectionMing Wee
Pia Tantamco
Lee Jiye
Lee Yeyoung

Brand Identity
Ming Wee
Pia Tantamco
MotionPia Tantamco

UIUXLee Yeyoung
Copy
Ming WeeDrawing inspiration from IMAX’s constant expansion, this refreshed identity sets the stage for distinct experiences, reinforcing IMAX’s dedication to pushing the boundaries of entertainment. 

Project Brief:
Create a design system that distinguishes new IMAX experiences and products.


Link to D&AD New Bloods site




Process & Sketches


 
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