Drawing inspiration from IMAX’s constant expansion, this refreshed identity sets the stage for distinct experiences, reinforcing IMAX’s dedication to pushing the boundaries of entertainment.
Link to D&AD New Bloods siteD&AD New Bloods 2024 Project BriefCreate a design system that distinguishes new IMAX experiences and products.
Logo
With the concept of “Expanding Beyond Cinema” in mind, we redeveloped the existing IMAX logo to represent the immersion that IMAX offers.
Applications
By applying this new visual identity across a range of collaterals, it highlights the unmatched immersion and cinematic brilliance IMAX delivers.