Selected Works

Kinstruct

Student Project
2026
A 2025 SMU study found that 81% of respondents were open to end-of-life conversations, but over 51% had taken zero steps to actually prepare. Families want to have these conversations, but they don't know how or where to begin.

Kinstruct turns the “formality” of legacy planning into a collaborative and playful experience. Through open dialogue, this kit encourages Singaporean families to take charge of their future, creating a collective peace of mind, one conversation
at a time.

Exhibitions
Communication Design From Around The World,
Curtin University, 2026
For The Love of Design Process, The Lasalle Show, 2026

Full Project

IMAX: Expanding Beyond Cinema

Student Project
2024
For over five decades, IMAX has revolutionised the film industry. Despite their significant presence in the industry, many remain unaware of their extensive array of offerings. With IMAX’s unwavering commitment to innovation, we recognise the necessity for its design identity to grow in tandem with its
ever-expanding vision.

With a focus on “Expanding Beyond Cinema,” this refreshed identity sets the stage for distinct experiences, reinforcing IMAX’s dedication to pushing the boundaries of entertainment.

Awards
Crowbar Awards 2024 Bronze (Digital/Innovation: Design)

D&AD New Blood Awards 2024 Wood Pencil

Full Project

LIMBO

Student Project
2024
Inspired by the absurdity of existence, this project confronts serious issues with a lighthearted touch. Built on the belief that laughter is a vital tool for growth, this project rebels against existential crises through satire and humour.

Through publications and events, LIMBO provides a platform that celebrates the beauty of uncertainty and the power of positive thinking in navigating the complexities of existence.

Full Project

Samaritans of Singapore:
Together For Tomorrow

Student Project
2024
Suicide remained the leading cause of death for youths aged 10-29 for the fourth consecutive year since 2024, accounting for 38.7% of deaths in this group. Youths who reached out have shared that the support they received lacked empathy and human connection. (Samaritans of Singapore, 2024)

“Together for Tomorrow” is a community-focused campaign that aims to promote mental, emotional, and social well-being. We believe in the power of conversation, and when we share our stories and connect, we turn silence into strength.

ExhibitionsPROBES-INTENT: Well-Being Reimagined,
Singapore Design Week, 2024

Full Project

CATALOG Brand Identity

Internship
2025
CATALOG is Singapore’s first design goods concept store styled like a nostalgic retro office. Since launching in December 2024, it has showcased over 90 brands from across the region, curating a monthly rotating lineup of fun and interesting lifestyle goods.

I had the opportunity to develop and refine its brand identity and scale it seamlessly across environmental graphics, physical merchandise, and digital social touchpoints.

Full Project

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IMAX: Expanding Beyond Cinema

Process & Sketches

IMAX:
Expanding
Beyond Cinema