BMW iX: EVolution

2023

A social campaign aimed at promoting the BMW iX as the
new sustainable option for electric vehicles, while empowering the community to be leaders of change in
creating a better world.

Logo & Design System

EVOLUTION’s logo features gradating shapes followed by an arrow facing the right. This illusion of motion and forward direction are meant to represent the campaign’s goal of promoting electric cars to move the future into a better one.

To maximise our impact, we strategically positioned our physical ads throughout the Central Business District, where BMW's target consumers spend a significant amount of their time. Through this approach, we are able to make every mile count.

We also extended our advertisements to social media, especially Instagram, which most of them use. These promotions are more visual-based, shining the spotlight on the BMW iX.

Pop-up Event

Featuring the BMW iX, the pop-up serves as a place for potential customers to learn about BMW’s mission, network with other people, and immerse themselves in innovative design.

Leaflet

Informative leaflets for people on the go, which will be distributed at EVOLUTION's pop-up location. These were designed to educate individuals about the sustainable features of the iX, and encourage them to embrace sustainable practices and join BMW in their mission to build a better future.

Merchandise

As part of BMW’s efforts to promote sustainable luxury, they will be partnering with Maison Margiela — one of the pioneers of eco-friendly fashion— to create exclusive footwear made out of recycled tires.

EVolution App

The process of evolution is always ongoing, much like BMW’s endeavour to promote purposeful driving. Through the use of the EVOLUTION app, members of the iX community can persist in upholding their commitment to eco-friendly and conscientious driving practices.

Process photos

[ Next Project ]